Sorry, sorry, sorry.
Well in response to the question about tattoos. I included tattoos in the list because I was trying to be funny but it is true that there do seem to be a lot more tattoos about these days and there does seem to be an element of addiction in how many some people posess. For example David Beckham and Robbie Williams, two people with clearly addicitive and OCD tendencies, are covered with the things.
I’m in Liverpool at the moment and I saw two guys in the same day with this look: they were both very stocky and overweight and in their mid twenties and they wore those long shorts with pockets in the legs that finish well below the knee. (There is a lot of inappropriate shortage about these days which I might discuss at a later date) but in this case the reason these two guys were wearing those particularly unflattering shorts that made them look like obese schoolboys was to proudly or obsessively display the elaborate tattoos on their lower legs. I don’t remember that being something you saw twenty years ago. It was like their heads belonged to white guys while their legs belonged to sort of bluey-greeny guys. Maybe I'm completely wrong about this and I'm writing it quickly because I feel guilty about not blogging for a month and at least I suppose people getting tattoos are supporting small independent businesses, as far as I know Asda doesn’t have a tattooing division but it does seem remarkable what you can get people to spend money on. In a sense this ties in with the argument about human nature. All those movements that have tried to compel people to be good, most notably communism, have foundered because selling stuff to each other and buying stuff off each other seems to be a basic psychological drive in human beings and if you attempt to force them to act in a different way you open the way to terror and dictatorship. On the other hand this inclination that was once simple bartering has grown into this enormous monster called capitalism. However capitalism, being based on an elemental human impulse is enormously adaptable. One of the things it does organically is to incorporate and nullify anything that challenges it.
I am still full of admiration for the way we got from Radical feminism to “Girl Power” in about twenty years. With radical feminism once they’d bought the Citroen 2CV and a few pairs of baggy dungarees there was no way you could make money out of young women whereas with girl power and the subsequent ideas of “post feminism” there is not one element that isn’t commodified. You have to gasp in admiration. What all people strive for is significance and happiness and one of the things our society does is that it persuades them that you can achieve these two things by buying stuff. Of course this isn’t true, indeed what capitalism says is that its the next thing you buy that’ll make you happy, not the things you have now, so there is a permanent sense of disatisfaction built into our society. All I wonder, since you can’t compel people, is whether there isn’t a way to persuade them to give up the idea that buying things will make them happy without of course destroying our society so we end up living in a violent dystopia catching and eating mice for dinner.
I think I’m nearly there I just need to design a good logo and we’ll be off.